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How to Get Ahead in Market with Digital Marketing

you have read books, you have watched videos.

you convince that you are belonging to marketing.

Now, all you have to do is put that resume out there and wait, right?

Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big?

That’s a different ballgame with its own set of rules.

so, learn the marketing ballgame to be batter at marketing.

Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas

This post will cover everything you need to get started on your Digital marketing journey.

here, are the things you learn in this article

Communication Skill

Fundamental of Marketing

Digital Marketing vs Tradition Marketing

CATT Marketing Funnel

Integrated Digital Marketing

Personal Branding

1) IMPROVE YOUR COMMUNICATION SKILL

No matter what new technology rolls out tomorrow, your basic communication skills are always in demand.

according to monster.ie for marketing, good oral and written communication is very important apart from technical skill.

communication does not mean a sophisticated English communication means the art to persuasion and understanding customer.

And that’s the great news for a marketer. you can develop your communication skill with your own time.

after all good marketer is always a good communicator. it will make you after all good marketer person.

But how do you develop your fundamental communication skills?

it’s sound like little cheezy, but the answer is simple.

To become a better communicator, communicate more. And, specifically, write more.

2) Fundamental of marketing

In the fundamental of marketing, the basic question is what is marketing

In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace and motivate target audiences to make a purchase.

“Marketing is not a function, it is the whole business seen from the customer’s point of view.”
– Peter Drucker

In an easy word, marketing means wrapping a gift for people and understanding your customer so well.

marketing is the psychology of the customer.

marketing is about sending the right message to the right person at the right time.

And marketing is not about only a transaction of sale. it is also to keep customer trust.

advertising and sells and copywriting is part of marketing. you just learn marketing and everything fall into it.

“Marketing is so basic that it is not just enough to have a strong sales department and to entrust marketing to it. Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.”
– Peter Drucker

3) Digital Marketing vs Tradition Marketing

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.

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but in digital marketing can provide you target focus advertising by doing Facebook ads and google ads that traditional marketing can not provide you.

digital marketing is just as important as traditional if not even more so. Digital marketing uses every touchpoint of your daily use of the internet to reach you.

Using the internet for several hours each day is a normal part of most people’s day to day life. Digital marketing just uses this to its advantage by cleverly weaving in marketing communications into every digital channel.

The key to a great marketing campaign is to find the right balance between traditional and digital. In 2020, digital marketing is the yin to traditional marketing’s yang. Both play an important role in a marketing strategy, but they are each elevated when used in unison.

use marketing digital or traditional by their need.

traditional marketing: pros and cons

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PROS

Impactful and easy to understand

a visual billboard and tv commercial is a normal part of most people day to day life.

They’re easy to digest and often entertaining.

Printed marketing materials are more permanent

More memorable
Seeing something in real life rather than on your phone is more likely to be remembered. The anticipation of the new Super-Bowl ads or a beautiful and impressive window display is more likely to stay in your mind than an Instagram ad you’ll probably scroll past in seconds.

CONS

More difficult to measure campaigns

Often expensive

No direct interaction with the consumer.

Digital marketing: pros and cons

However impactful traditional marketing is, we can’t forget that we are well and truly living in the internet age.

Digital marketing channels

Social media

content marketing

email marketing

SEM(search engine marketing) etc

PROS

More options for engagement

Through channels such as social media, you can physically see what your audience think of your brand and marketing efforts.

If your marketing has been shared, liked and had plenty of positive comments, you know you’re doing something right.

make more target focus

on social media channel like Facebook you can target specific people by their hobby, interest, workplace.

CONS

Constantly evolves

digital marketing is often evolving so you have to cope with it time to time

More Annoying

digital ads are often annoying by displaying often to your screen.

4) CATT Marketing Funnel

C = CONTENT: create useful content that matter people who you target

A = ATTENTION: drive attention (traffic) to your content using SEO, social media, paid ads

T = TRUST: build trust with your audience by marketing automation or connecting with or communicating with them

T = TRANSACTION: convert your leads or customer with sales method this will happen naturally if you have build trust with the customer.

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CATT FRAMEWORK

5) Integrated Digital Marketing

integrated digital marketing is the action of CATT funnel framework.

integrated digital marketing is a cohesive bond of some marketing strategies.

The idea behind integrated digital marketing is that, while each individual strategy doesn’t have a huge impact on its own, when used in conjunction, you can create a more influential online presence.

integrated digital marketing is most certainly the best way to build an online presence.

integrated digital marketing is an art of using all the available channel right now for you growth

every digital marketer has its own integrated digital marketing strategies.

6) Personal Branding

personal branding is the practice of marketing people and their career as a brand

people want to hear from people and not from the brand so it’s important that you have created a personal brand

here, how to create a personal brand

  1. create content with a purpose

Many marketers will tell you the best way to attract more people and buyers to your personal brand is to create and share new content all the time. They’ll tell you to create more videos and write more blog posts, and eventually you’ll grow into an influential brand and reach the KPI’s you have in place.

I have sees this fail again and again

so, don’t create always new but create with purpose

2. be consistent

be consistent in your content and build trust to your following and create more content in a blog, social media live and vlogs

3. show your purpose

don’t hide your purpose to your following tell them what your future plans.

4. Consult

now that you have following, your blog, work experience and have learned fundamental, start consulting other business

5. Mentor

start mentoring other people who want to become like you and help them to scale.

that’s it today a good day to all cheers

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